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Town of Oakville officials have unanimously approved an amended plan for a midtown transit-oriented complete community.

The Rose Corporation, who are leading the project, confirm council approved the official plan amendment and zoning bylaw amendment applications for its 27-acre master-planned community at 420 South Service Road East – Mixed-Use Residential TowersStatusDesignValue$1.4BLocation420 South Service Rd E, Oakville ONSectorPrivateTypeMulti-Residential · New ConstructionData as of July 27, 2026.

Amendments to the project include the developer revising a call earlier this year for zoning changes that would permit the construction of 14 buildings on the approximately 11-hectare property with tower heights from 35 to 48 storeys.

It states in the approved recommendation report that the official plan and zoning bylaw was amended to “permit the phased development of the lands as part of a mixed-use community consisting of four blocks with a combined 14 high-density buildings, ranging in height, from five to 38 storeys, with various podium heights and served by new public roads.”

The Rose Corporation made the amendments after receiving comments of concern over high density levels from residents’ groups as well as Oakville staff and council members.

“The ideas, questions and feedback we received from council, town staff and residents challenged us to think differently and ultimately helped us shape a plan that better reflects Oakville’s vision and the community’s priorities,” said Daniel Berholz, president, The Rose Corporation.

The report also states the developer would relocate the General Electric Lamp Plant – a designated heritage building – elsewhere on the property so it can be preserved as a community space.

The project is located on the former GE plant, just east of Trafalgar Road and is the largest redevelopment parcel in midtown Oakville.

The proposal aims to transform the brownfield employment lands into a high-density, mixed-use community. Upon completion, the development is expected to deliver approximately 5,600 homes across the 14 buildings of both condominium and rental units. There will also be substantial ground level retail and other non-residential uses and approximately five acres of parks and open space.

“The proposed concept and design are thoughtful, innovative and aligned with our vision for a complete livable midtown community,” said Town of Oakville Coun. Dave Gittings. “This collaborative approach goes to the heart of good planning and building public trust.”

The proposed Trafalgar Road Bus Rapid Transit line and regional GO bus service are planned to run through the development, with a new transit stop within the community.

The Oakville GO Station, the second-busiest station in the GO transit network after Union Station, is approximately a 10-minute walk away.

For the design, Rose retained Canadian architects Graziani & Corazza, Danish landscape architects SLA and British architects Allies and Morrison.

According to The Rose Corporation, the project is designed around a network of parks, open spaces, pedestrian connections and active frontages.

Signature features include an integrated park loop, a retail-oriented “high street,” an activated “Bentway-style” underpass, two public plazas and a timber-beam pedestrian bridge at the south end of the site, providing a connection over the future north-south arterial road.

“We worked closely with our design team to thoughtfully respond to community feedback and the town’s vision for midtown while creating a world-class destination that will support future

residents, enrich the broader community, and attract visitors,” said David Bannerman, vice president of development, The Rose Corporation. “The proposed design is firmly rooted in the character of Oakville’s downtown and neighbourhoods, while drawing on European experience in creating human-scaled, walkable streets and public spaces.”

It’s reported construction will be carried out in four-phases, with the first phase, a purpose-built residential building, anticipated to begin in late 2027.

“Following council’s approval of the application, the project will advance by bringing a draft plan of subdivision to council to finalize the street network and development blocks, after which the developer must secure site plan approvals and clear holding provisions for each subsequent phase of construction,” said Gabe Charles, director of planning and development with the Town of Oakville.

The Rose Corporation has not yet announced the contractor for the project.